SPLIT THE G
Guinness
CHALLENGE
Traditionally post match rugby players drink Guiness to ‘split the G’. But no one can agree on where the line is.
SOLUTION
A social campaign aimed at local rugby clubs. When they play to Split the G, Guiness has designed an app that will scan their pint and confirm if they have reached the line. With every accurate win, an small amount of money will be earned for their club. Each club can win a maximum of £1000. Encouraging the players to raise money for their community and drink accurately.
