DEATH JACKET


Call Of Duty

CHALLENGE
15,000 migrants have died attempting the dangerous journey across the English Channel. How do we make people aware of the dangers migrants face everyday?

INSIGHT

Activision is the video game publisher of Call of Duty; they promote consequence-free violence but this branding initiative looks to activate activism within their videogames and how gaming corporations can make positive changes beyond the individual playing.

SOLUTION
Death Jacket is a refugee awareness campaign, that exists as an exclusive mission within the video game Call of Duty: Modern Warfare. Designed to bring awareness to the deadly and desperate choices refugees make, on their journey to freedom.
This mission calls for the player to obtain new ammunition from an abandoned cargo ship, for which they must swim. In a derelict classroom, they have a choice of very few life jackets, to accompany them on the mission.
Each Death Jacket, is filled with either sponge, grass, bubble wrap or cloth. These are the same faulty life jackets offered to real-life refugees, at an extortionate price. They only guarantee their deaths rather than save them. The player must choose one, in order to embark on the swim.
During the mission, the life jackets internal materials will prove fatal to the players avatar. Causing them to drown. The player has to wait for the duration of the death.
Once the player has ‘died’ they are informed of the time it took to die with their chosen jacket. As well as reading information on the campaign, they are encouraged to donate or sign.
The exclusive Death Jacket Mode will be released to top gaming streamers. They will stream playing the game to their community, and this will encourage other players to download and participate in the release.

LOOKING FOR WORK.


DILLY.DUNFORD@GMAIL.COM


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